Summer Continues: discover the Six Purobeach Destinations

September doesn't have to mean the end of summer. In the Mediterranean, the sun continues to shine on many days, temperatures remain perfect for enjoying the sea, and the vacation vibe can last a little longer. It’s also a particularly appealing time for those looking to enjoy a more relaxed summer without giving up the little pleasures that make it special.

Purobeach was born precisely from this way of understanding summer. Since its inception in Mallorca, the brand has created a collection of oases in seaside destinations or in prime urban settings where cuisine, music, wellness, design, and hospitality come together to create a recognizable experience that is unique to each location. Currently, the network comprises six destinations: Palma, Illetas, Menorca, Barcelona, Vilamoura, and Poreč.

Each Purobeach has its own personality. Some overlook the Mediterranean, others the Atlantic, and still others make an urban pool the centerpiece of the experience. However, they all share the same philosophy: enjoying life at a leisurely pace, indulging the senses, and turning a summer day into a lasting memory.

And September is the perfect time to do just that.

Purobeach Palma: the origin of the experience

Purobeach Palma is where this story begins. Located in Cala Estancia, very close to the airport and just a few minutes from downtown Palma, it was the first Purobeach and remains one of the brand’s flagship locations. Its location, on a small peninsula with sweeping ocean views, offers an unobstructed view of the Mediterranean and an experience that combines relaxation, fine dining, wellness, and music.

Here, the day can begin with breakfast overlooking the sea, continue among lounge chairs and relaxation areas, and extend into dining, cocktails, and music. Wellness offerings and experiences such as yoga are part of a program designed to connect body and mind with the surroundings.

Music also plays an essential role. Puro Music sets the rhythm of the day and transforms the space into more than just a place to sunbathe: it creates an atmosphere that evolves from the early morning until sunset.

September is especially appealing in Palma because it lets you recapture that summer feeling without having to leave the island. The sea remains the star of the show, and the atmosphere invites you to enjoy the day with a more relaxed attitude.

Purobeach Illetas: The Mediterranean in its purest form

Just a few kilometers from Palma, Purobeach Illetas offers a unique experience. The landscape here is one of the main attractions: crystal-clear waters, rocks, pine trees, and Mallorcan olive trees, along with panoramic views of the Bay of Palma. Together, they create one of those settings where it’s easy to disconnect from your daily routine.

Its direct access to the sea allows guests to alternate between swimming, lounging on beach chairs, and exploring the different areas of the beach club. The experience is rounded out with a restaurant and bar, wellness treatments, the Puro Shop, and music.

Illetas is also one of the destinations where the Puro philosophy is particularly expressed through specific experiences. The program includes offerings such as Seaside Breakfast, Recovery Brunch, yoga by the sea, and other experiences designed around wellness and the Mediterranean lifestyle.

For a September getaway, Illetas offers a particularly appealing combination: nature, the sea, fine dining, and time for yourself. It’s a place to spend a few hours without having to plan too much. Reservations are recommended.

Purobeach Menorca: a break by the sea

Purobeach Menorca brings the Puro experience to S'Algar, in the municipality of Sant Lluís. Opened in 2023 as Puro’s first beach club on the island, it blends into a natural setting where direct access to the sea and the pool allow guests to enjoy two different ways of experiencing summer.

Its offerings include lounge chairs and Balinese beds, a pool, a restaurant, a wellness center, the Puro Shop, and music. The cuisine focuses on fresh, healthy dishes with international influences, while the cocktails round out an experience designed to be enjoyed at a leisurely pace.

One of its greatest attractions is precisely the balance between the landscape and its amenities. You can go from a swim in the Mediterranean to a moment of relaxation by the pool, book a wellness treatment, and end the day with music and a drink.

Menorca also has a personality all its own. Its tranquil landscape and Mediterranean character make September a particularly good time to discover the island from a relaxed perspective.

Purobeach Barcelona: an Urban Oasis

Not every summer has to be spent on the beach. Purobeach Barcelona proves that it’s also possible to create a summer experience right in the heart of the city.

Located at the Hilton Diagonal Mar Barcelona, the beach club transforms the pool, lounge chairs, and outdoor areas into an urban oasis from which to admire the city skyline. For the 2026 season, the venue remains open from 10:00 a.m. to 11:00 p.m., reinforcing its role as a place to enjoy both during the day and as the sun sets.

Here, the pool takes the place of the ocean as the centerpiece of the experience. Surrounding it are the restaurant and bar, lounge chairs and Balinese beds, wellness treatments, the Puro Shop, and a music lineup featuring resident and guest DJs.

The cuisine stays true to Puro’s M3 philosophy—inspired by Miami, Marrakech, and Melbourne—offering a fresh and cosmopolitan menu. Throughout 2026, Barcelona has also introduced new dining experiences and a music lineup that continues through the month of September.

It’s an ideal option for those who want to extend summer without leaving the city: a day of poolside fun, dining, cocktails, wellness, and music that lets you switch up the pace without giving up Barcelona’s energy.

Purobeach Vilamoura: between the Atlantic and the Pool

In Portugal’s Algarve, Purobeach Vilamoura offers a unique feature that makes it especially appealing: two distinct atmospheres within a single destination.

On one hand, there’s the Beachfront, right next to the beach and the Atlantic Ocean. On the other is the Poolside, located in the gardens of Tivoli Marina Vilamoura, where the pool creates a more social atmosphere. It is precisely this combination of beach and pool that defines much of its character.

Visitors can choose between relaxing by the Atlantic or enjoying a more dynamic atmosphere around the pool. The experience is rounded out with restaurants, bars, lounge chairs, Balinese beds, wellness facilities, the Puro Shop, and music.

Vilamoura also demonstrates that the Puro experience can adapt to different settings. Here, the Mediterranean gives way to the Atlantic, but the same hallmarks remain: cuisine, wellness, design, music, and service.

September is a great time to discover the Algarve at a more leisurely pace and enjoy a day at the beach or by the pool that can stretch into the afternoon.

Purobeach Poreč: the new oasis on the Adriatic Riviera

The big news for 2026 is Purobeach Poreč, the first Purobeach in Croatia. Located on the Adriatic Riviera, within the new Pical Resort, it marks a new chapter in the brand’s international expansion. Its grand opening took place on July 11, 2026, making it the sixth destination in the Purobeach collection.

Poreč preserves the essence of Puro while adapting it to the Istrian coastal landscape. The sea, cuisine, and music come together in a space designed for travelers seeking well-being, connection, and a more leisurely way to enjoy life. The restaurant embodies the M3 philosophy with international and Mediterranean influences, while the sunbed and Balinese bed areas allow guests to enjoy the surroundings in comfort.

Cocktails, music, and wellness experiences round out this new offering, which expands Purobeach’s reach to the Croatian coast.

Poreč thus offers a different yet familiar setting: another place from which to experience the same Puro philosophy through the senses.

Six destinations, one way to experience summer

Palma, Illetas, Menorca, Barcelona, Vilamoura and Poreč share a common identity, but they don’t offer exactly the same experience. And that is precisely one of Purobeach’s greatest strengths.

All of them feature some of the pillars that define the brand: the comfort of the sunbeds, the water and the chance to cool off in the pool or the sea when space allows, the cuisine, the cocktails, wellness, music, and the Mediterranean style of Puro Shop. But each destination interprets these elements according to its own setting.

The cuisine follows the M3 philosophy, inspired by Miami, Marrakech, and Melbourne, while Puro Music creates its own soundtrack to accompany the different times of day. Wellness offers moments of pause and disconnection, and Puro Shop lets you take home a piece of the brand’s aesthetic and spirit.

The result is an experience that doesn’t depend solely on the sun or the temperature. Purobeach offers a way to enjoy yourself: have breakfast by the sea, spend a few hours by the pool, share a meal, discover a cocktail, get a wellness treatment, listen to music, or simply take in the scenery.

September Is Still Summer

There’s something special about September. Summer doesn’t disappear overnight. In many Mediterranean and Atlantic destinations, the sea still invites you to take a dip, the terraces remain bustling with life, and the days still offer many hours of sunlight.

That’s why September can be the perfect time to treat yourself to one last summer getaway—or simply to keep enjoying the season.

Six different places. One philosophy.

Next summer can start here, but it can also continue here.

Choose your next Purobeach

The best way to decide is to think about how you want to spend your next day: the Mediterranean Sea, an urban pool, the Atlantic coast, or a new getaway to Croatia?

Whatever the answer, it’s best to plan ahead. Sun loungers, Balinese beds, restaurants, wellness treatments, and certain experiences require reservations, and availability may vary depending on the destination and date. The official Purobeach platform lets you check available options and book various services.

Because summer continues as long as there’s time to enjoy it. And September might be the perfect time to discover a new Puro oasis.

FAQs

How many Purobeach destinations are there currently?

As of 2026, Purobeach has six destinations: Palma, Illetas, Menorca, Barcelona, Vilamoura, and Poreč, in Croatia. Poreč joined the network in 2026.

Is a reservation required to enjoy Purobeach?

We recommend booking in advance, especially for lounge chairs, Balinese beds, restaurants, wellness treatments, and specific experiences. Availability depends on each location and the date you choose, so checking and booking in advance helps ensure a smooth experience.